How to Build Your Business from Scratch
Join Larry Becker and Dixie Dixon as they sit down to discuss Dixie's meteoric rise as a commercial fashion photographer. Over the course of an hour Dixie shares the story of how she got started in photography, the importance of having a solid business background, why finding mentors in the industry can be an incredible resource, her perspective on choosing the right equipment, and so much more!
Release Date: 2014-01-30
Lessons
On Getting Started
<p>With a background in shooting sports teams while in high school Dixie has evolved through a number of photography jobs while pursuing a business degree in college. Getting experience as an assistant was instrumental in being able to launch her own business.</p>
Duration: 14 mins 34 seconds
On Mentors and Agents
<p>Finding a mentor is an organic process that often develops through a business relationship, but having people that you can go to with questions is incredibly valuable. Having an agent is great for having another avenue for finding work, but you still need to hustle on your own. Be prepared to cold call ad agencies and keep your portfolio up to date.</p>
Duration: 15 mins 22 seconds
On Marketing
<p>Marketing is a balancing act between cold calls, social media, and direct mailings, but the key is getting those face-to-face meetings that land the actual jobs.</p>
Duration: 15 mins 44 seconds
On Gear
<p>Dixie shares the story of her gear evolution and why she uses certain pieces of equipment.</p>
Duration: 17 mins 23 seconds