How to Build an Audience in Instagram
Take your Instagram presence to the next level! Join Scott Kelby as he shares everything he’s learned about creating an interesting and compelling Instagram account that encourages people to interact and follow you. This is an incredibly important time to be on Instagram since it is the only social media platform that is made specifically for photography. In this class Scott explains the advantages Instagram has over other social media outlets, how to work with your images before posting, the importance of captioning, why you need to use hashtags, and all kinds of tips and tricks to help you develop a strategy for growing your Instagram audience and have fun doing it.
Release Date: 2016-01-28
Lessons
Why Instagram?
Join Scott as he introduces the class, discusses what will be covered in the lessons that follow, and answers the critical question of why you should care about Instagram.
Duration: 14 mins 30 seconds
Three Big Instagram Advantages
Instagram has three key advantages over other social media networks that you need to consider.
Duration: 7 mins 0 seconds
Working with Images
There are some things you should know about working with images you plan to post on Instagram.
Duration: 9 mins 0 seconds
Captioning Your Photos
Writing captions for your photos is an important part of the post, so here are a few key points to keep in mind.
Duration: 7 mins 52 seconds
Hashtags and Other Tips for Building an Audience
The big advantage of hashtags is that it can expand the audience for your photos way beyond just your followers.
Duration: 11 mins 1 seconds
More Audience Building Strategies
Interacting with other popular users on Instagram is an important part of building your audience.
Duration: 7 mins 0 seconds
Using Stats to Track Growth
There’s a great desktop app called Iconosquare that provides you with a wealth of statistics to measure your progress and inform your strategy.
Duration: 6 mins 27 seconds
Bio and Profile Photo
Your bio and profile photo can have a big impact on growing your audience.
Duration: 2 mins 7 seconds
Content is King
Your content is the foundation of everything you do, and if you post interesting stuff then people will want to follow and interact with you.
Duration: 1 mins 34 seconds