How Artists can Make the Transition to Running a Business
Join Mia McCormick and John Keatley as they sit down to discuss the business lessons John has learned from his career as an advertising and celebrity portrait photographer. John has photographed celebrities, athletes, and politicians, and his work has appeared in publications ranging from Rolling Stone to Wired. Over the course of an hour John and Mia discuss topics ranging from developing a business frame of mind to knowing your costs before entering negotiations, and from the role of social media to how to demonstrate what you can do in an engaging way, and so much more that will help you accelerate your business today.
Release Date: 2015-09-17
Lessons
On Developing Business Fundamentals
Creatives are often characterized as not having a business sense, but this is not an insurmountable skill to develop, and it is critical to your success. John and Mia discuss how to start thinking of yourself as a business and how to leverage the assets you already have.
Duration: 17 mins 39 seconds
On Knowing Your Costs
When bidding, negotiating, and seeking jobs you need to go in knowing what your costs are, and what you need to earn to meet expenses and start earning a living. John goes on to reflect on some of his first big jobs.
Duration: 15 mins 58 seconds
On the Role of Social Media
Anything is possible, and if you have a plan you can execute without social media, but as you are starting out social media can be an asset you can start building right away.
Duration: 15 mins 49 seconds
On Instagram, Agents, and Assistants
John continues to share his thoughts on how to be strategic on Instagram, and moves on to discuss how he has used agents during his career and his approach to having an assistant.
Duration: 8 mins 29 seconds
On Showing What You Can Do
Your website is a great way to demonstrate what your range of skills can encompass.
Duration: 9 mins 32 seconds