Personal Brand Photography: Going Beyond the Headshot
Learn how to incorporate personal branding sessions into your existing photography business! Join Gilmar Smith as she gives you an introduction into the importance of personal branding, how it can help your customers, and how it can help you stand out from competitors. Gilmar begins the class with a look at what goes into a personal branding session, tips for adding it to your offerings, and then takes you through a three-part personal branding session with a client wanting photos with a seasonal theme. Gilmar wraps up the class with a look at her post-processing workflow in Lightroom Classic and Photoshop.
Gilmar Smith
Release Date: 2021-03-25
Lessons
Introduction
Gilmar introduces the class and discusses what will be covered in the lessons that follow.
Duration: 1 mins 10 seconds
Personal Branding
Learn what personal branding is all about, and why it is important.
Duration: 2 mins 11 seconds
Going Beyond Headshots
In business, there are many instances where a customer will be able to use photos of themselves.
Duration: 11 mins 56 seconds
Anatomy of a Personal Branding Session
Learn what it is involved in a personal branding session.
Duration: 12 mins 27 seconds
Conveying a Summer Mood: Part 1
Seasonal images can help a client connect with customers through different times of the year.
Duration: 6 mins 56 seconds
Conveying a Summer Mood: Part 2
Continuing with the theme, Gilmar changes up the props, outfit, and posing to create more images for her client.
Duration: 6 mins 0 seconds
Conveying a Springtime Mood
Switching seasons, Gilmar demonstrates how you can change a few things to get an entirely different seasonal look.
Duration: 8 mins 32 seconds
Incorporating Personal Branding Shoots Into Your Offerings
No matter what type of photography you do, there is an opportunity to build these types of shoots into your business.
Duration: 7 mins 2 seconds
Editing Final Images in Lightroom Classic
Gilmar shares her tips for retouching the images from the previous shoots.
Duration: 9 mins 19 seconds
Retouching in Photoshop
Once the editing in Lightroom is done, Gilmar heads to Photoshop to finish the job.
Duration: 8 mins 19 seconds