Building Your Brand on Instagram
Join Lindsay Adler and learn how to leverage the power of Instagram to build your brand! Instagram is the social media platform that is completely designed for photographers, and it is a great way to connect with your audience and potential clients. Lindsay gets you up to speed with what Instagram is all about, and then gives you steps and strategies for growing your following, engaging with your audience, showcasing your work, sharing your vision, and converting that audience into paid opportunities. By the end of the class, you’ll have the foundation for developing your own strategy and the knowledge to make it happen. This class is perfect for anyone who needs to learn how to market their brand on Instagram.
Release Date: 2018-04-18
Lessons
Instagram is for Photographers
Join Lindsay as she provides an overview of the class and what will be covered in the lessons that follow.
Duration: 3 mins 5 seconds
What You Really Need to Know
Here are the things you need to know to be successful on Instagram.
Duration: 12 mins 53 seconds
Tour of Instagram
Learn the important elements of the Instagram interface.
Duration: 9 mins 6 seconds
Five Strategies to Grow Your Following
Develop your Instagram strategy for growth.
Duration: 4 mins 35 seconds
Choose Hashtags Wisely
Using the right hashtags is integral to growing your audience.
Duration: 13 mins 58 seconds
Study Your Analytics
You need to take a look at what is actually working in your strategy.
Duration: 10 mins 3 seconds
Collaborate
Work with others to build your following.
Duration: 5 mins 22 seconds
Engage
Remember that social media is social. You need to engage!
Duration: 1 mins 32 seconds
Five Ways to Engage and Convert
Once you build your following you need to engage your audience.
Duration: 3 mins 56 seconds
Direct Messages
You can engage with your audience through private messages on Instagram.
Duration: 4 mins 30 seconds
Ask Questions
Invite people to engage with you by asking them questions.
Duration: 3 mins 58 seconds
Instagram Stories and Instagram Live
Stories and Live broadcasts are a way to engage with people on another level.
Duration: 4 mins 43 seconds
Call to Action
If you want them to engage you need to invite them to engage by giving them something to do.
Duration: 4 mins 2 seconds
Making Instagram Success Happen
Here are the steps to making your success happen on Instagram.
Duration: 2 mins 3 seconds