Fine Art Photography: Marketing Your Work
In the conclusion of this two-part series Steve Hansen returns to give you a solid understanding of pricing and marketing your fine art photography. You may think of yourself as a photographer, but to be successful in selling your prints you need to be a marketer and sales person before anything else. It’s rewarding to have people enjoying your work through buying your prints, and in this class Steve teaches you the importance of knowing your subject and setting yourself apart, how to use existing events and competitions as marketing tools, how to price your images, how to make a name for your self, and most importantly, how to close the deal and sell your work.
Release Date: 2016-09-21
Lessons
Introduction
Join Steve as he introduces the class and discusses what will be covered in the lessons that follow.
Duration: 1 mins 16 seconds
Know Your Subject
A huge benefit to your photography business is to have a deep understanding of your subject matter before you start shooting it. This will inform and improve your work and its marketability.
Duration: 13 mins 39 seconds
Setting Yourself Apart
There are a number of key strategies you can use to set yourself apart in the marketplace.
Duration: 10 mins 52 seconds
Photography Competitions as a Marketing Tool
Photography competitions can be a useful, though not necessary, part of your marketing effort.
Duration: 10 mins 35 seconds
Numbering Editions
There are a number of approaches and philosophies surrounding the creating numbered editions of your photographs.
Duration: 13 mins 18 seconds
How to Sell Your Prints
From art fairs to galleries, there are a variety of outlets for selling your prints.
Duration: 12 mins 59 seconds
How to Price Your Images
There’s no one way to price an image, but there are factors to take into consideration.
Duration: 11 mins 34 seconds
Making a Name for Yourself
One of the first steps you need to take is to start getting your name out there as much as you can.
Duration: 11 mins 39 seconds
Making the Sale
Here are some tips to get you rolling with concluding the transaction with your customers.
Duration: 13 mins 40 seconds
Bonus: A Metaphorical Take on Print Sales
In this bonus lesson Steve takes you through the process of how he talks about his images to potential buyers.
Duration: 21 mins 8 seconds